If you’ve ever run an online campaign and felt like you were talking to a wall, you’re not alone. You post, you pray, you boost, and then nothing but crickets 🦗. The truth is, your creative and messaging are the life force of your marketing, they determine whether your audience scrolls past your ad, or […]
Once upon a time, marketers used to rely on gut feel, “Let’s put the ad on page three of the newspaper, people love page three”. Fast forward to today, and if you’re still marketing on gut feel, you’re basically trying to fly a plane blindfolded. In 2025, data isn’t just important, it’s everything. It’s what […]
Last week, I had a chat with a friend of mine who’s an actor. He was venting about how brands only want influencers with massive followings. You know the type of influencers who have more followers than the population of Lesotho, but when they post something, you can hear the crickets. 🦗 Here’s the thing, […]
Back in 2010, I dipped my toes into the wild world of search engine optimisation. It was a simpler time, keywords were king, meta-descriptions were the little secret sauce, and if you knew how to build a backlink (yes, I once used a black-hat SEO tool called SENuke), you were basically Superman in the marketing […]
They say creativity strikes in the strangest moments. For me, it was in a boardroom, somewhere between a lukewarm coffee and a text from my wife (who, let’s just say, wasn’t exactly my biggest fan that day). The day started with an existing script from an agency called Vision View. It was well-written, but it […]
