Once upon a time, marketers used to rely on gut feel, “Let’s put the ad on page three of the newspaper, people love page three”. Fast forward to today, and if you’re still marketing on gut feel, you’re basically trying to fly a plane blindfolded. In 2025, data isn’t just important, it’s everything. It’s what […]
Back in 2010, I dipped my toes into the wild world of search engine optimisation. It was a simpler time, keywords were king, meta-descriptions were the little secret sauce, and if you knew how to build a backlink (yes, I once used a black-hat SEO tool called SENuke), you were basically Superman in the marketing […]