The digital landscape keeps shifting, and brands are constantly hunting for channels that offer both reach and relevance. Uber Advertising is quietly becoming one of the most powerful spaces for brands across all industries to gain visibility and drive results. Whether you’re a startup chasing your first customers, an established corporate rolling out a new […]
Last week, I had the opportunity to attend a Copilot AI training session in Durban, an experience that shifted the way I view AI’s role in marketing, customer engagement, and business efficiency. As part of my responsibilities at work, I’m always exploring new ways to use technology to elevate client engagement and drive smarter cross-selling. […]
If you’ve ever run an online campaign and felt like you were talking to a wall, you’re not alone. You post, you pray, you boost, and then nothing but crickets 🦗. The truth is, your creative and messaging are the life force of your marketing, they determine whether your audience scrolls past your ad, or […]
Once upon a time, marketers used to rely on gut feel, “Let’s put the ad on page three of the newspaper, people love page three”. Fast forward to today, and if you’re still marketing on gut feel, you’re basically trying to fly a plane blindfolded. In 2025, data isn’t just important, it’s everything. It’s what […]
