If you’ve ever run an online campaign and felt like you were talking to a wall, you’re not alone. You post, you pray, you boost, and then nothing but crickets 🦗. The truth is, your creative and messaging are the life force of your marketing, they determine whether your audience scrolls past your ad, or […]
Last week, I had a chat with a friend of mine who’s an actor. He was venting about how brands only want influencers with massive followings. You know the type of influencers who have more followers than the population of Lesotho, but when they post something, you can hear the crickets. 🦗 Here’s the thing, […]